Product Strategy & Analytics I specialize in bridging the gap between raw customer data and actionable product roadmaps. My work focuses on building the infrastructure necessary to scale retention and streamline operations.

Metric Strategy: Defined and built Northstar dashboards to track the full user lifecycle—from Day 1 onboarding and funnel conversion to long-term cohort retention and revenue-to-behavior mapping.

Customer Advocacy: Conducted deep-dive audits of support backlogs, categorizing thousands of tickets to pinpoint friction points and bugs that were directly impacting churn.

Operational Excellence: Improved in-flight product processes by balancing aggressive growth goals with the organization’s specific risk tolerance for change.

Strategic Planning: Developed data-backed theses for product improvements, ensuring every engineering sprint moved the needle toward our long-term Northstar goals.

In 2019, launched Cloverly, an api-for-carbon-offsets from prototype to new product. Sketched out the platform and marketing plan. Designed and built the API and onboarding platforms. Launched the market plan based on an inbound-content strategy. Took product from 0 customers to 50 within 3 months. Top-6 on Product Hunt for Earth Day 2019.

Led product design of the Carbon Offset as an API platform. Built the tech stack on technologies that prioritized delivery speed and sub 20ms API performance: Ruby web / http engines (Rails + Grape) with Postgres as the database.

Led organizational change and product improve change through metrics. Led a team who worked directly with IBM product teams, with a goal of teaching those product teams to use data and metrics to think about improving their results.

Topics taught included:
- marketing campaign attribution
- product improvement through experimentation
- wholistic product usage customer experience (SEO, marketing, product, support)
- self-service funnel optimization
- financial projection through funnel understanding

I was the 6th person at Compose. I performed the job that needed to be done from product engineering, support desk, conference presenter, sales, financial metrics support, and marketing. My diverse skill set worked well in the early days of a resource constrained company.

Product manager on PostgreSQL product launch, including:

• product requirement spec creation, including:
  • minimize required human interaction
  • high-availability
  • automatic recovery of failed hosts
• product project management
• launch marketing and blog posts

Relied on metrics, funnel optimization practices, and SEO to improve trailing 30 day conversions by 262%

• Created the funnel that was previously unknown, and applied metrics and funnel progress.
• Uncovered and defined customer segments based on usage intention, and targeted customers with messaging based on those segments
• Tools used:
• Email drip campaigns
• Home rolled metrics gathering system built
• SEO & greenfield blog content generation
• A/B tests
• Regularly spoke at MongoDB conferences on database optimization and scaling

Database system sales, consulting, and implementations

• Sold over $500,000 in ARR for database services
• Optimized running MongoDB datasets using both indexes optimization and customer application change consultation
• Implemented and migrated customers to the MongoHQ platform

As a team leader and programmer launched a new database UI and deployment platform

• Lead daily standups with teams, and organized regular reporting
• Used the following technologies:
• Ruby & Rails
• Javascript / Backbone.js
• MongoDB / MySQL / Postgres / Redis

Process Optimization Engineer & Q/A

• With targeted metrics and analysis, reduced the number of failures by 66%, which subsequently reduced support load by 20%

• Revenue growth of over 500%
• Growth from 49 to 181 colleges and universities

Product management

• Created a virtuous cycle of feedback from customer support to product team
• Conducted regular conversations with customers and prospects to match product-market needs
• Programmed and launched features

Infrastructure scaling

• Grew MySQL and Ruby on Rails infrastructure from single server to multi-server sharded environment
• Maintained the infrastructure within budget

Team growth

• lead the team as we grew from 8 employees to 20.
• hired, trained, and managed employees in both junior and senior roles

Increased the effectiveness of technology at a corporate level; managed projects for business process efficiency applications: CRM, Deal Flow, Change Management, and Document Creation

400x increase in client traffic to customer facing portal integrated with CRM SOA venture capital deal flow pipeline application

4x increase in efficiency of accounting process using collaborative application

Automated change management for auditable changes to accounting systems

Instituted and trained users on collaborate intranet sites

While teaching young people, I learned:

• Students want to learn.
• Given a supportive environment, with proper tools, never underestimate a person's potential.
• To expect a student to always be their best self was unrealistic; we don't know what happened the other 23 hours / day. But, they should achieve at least 90% of the time.